The state of Tourism Industry in Canada is improving. As we see from the graph above the number of travellers into Canada significantly dropped in 2009. It was the year of recession and this drop is quite explainable. But in 2010-2011 we can see a steep rise in number of international trips. The degree of elasticity of demand is high. The demand is Price elastic and Income elastic.
Canada is relying on service businesses heavily and tourism is one of them. This area is not fully developed and has a lot of potential growth. One of the initiatives taken by Canadian government to increase growth of tourism was to attract tourists from China.
Harper launched the new tourism campaign — which highlights Canada's West, including the Calgary Stampede — at the official opening of the Canadian Tourism Commission's newly outfitted marketing centre in the heart of Beijing.1
No comments:
Post a Comment