The first graph shows the Demand Curve. In the left section of the graph the curve is very steep and demand is inelastic. It is 0.08 at the price change range $1.3 - $1.5. The right part of the curve shows that demand is elastic. At the price range $1-$1.3 the demand elasticity is 1.8. This trend can be explained by the time factor: after price increase demand dropped and then went up again over the time. It can be explained by the fact that we are dealing with orange juice and it is a normal good which cannot be totally substituted.
The revenue curve: when demand is inelastic the revenue falls with price fall. It is represented by the left side of the curve. As the demand becomes elastic the revenue rises with the price fall.
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